EFB Chapter 197 Without Rabbit, what good are 3 million users?
Chapter 197 Without Rabbit, what good are 3 million users?
"You steal my vegetables, I'll steal your life!"
As the rabbit's clear, childlike voice came from the phone, Zhou Mingzhe was somewhat stunned.
Then he raised his head and looked at Lu Ran.
"Who taught you that?"
"How would I know?" Lu Ran leaned over for a look. "The user recorded it themselves."
"This...will it pass censorship?"
"Our sensitive word database isn't just for show." Lu Ran scrolled through the backend data. "'People' isn't a sensitive word. And judging from the tone, it's clearly a user-generated voice, not a system-generated one."
Lu Ran did add a lot of sensitive word filters, but in order not to affect the effect, he certainly couldn't restrict too many.
Under normal circumstances, they would turn a blind eye to one thing and a blind eye to the other.
Once the user base is large enough and stable, further restrictions can be imposed.
Zhou Mingzhe did not object, which indicated his tacit agreement.
He then opened his own farm.
His rabbit, named "Code Is All Correct," was sitting on a chair by the vegetable garden, while a Japanese chicken knelt down beside him, massaging his legs.
Recently, because Lu Ran allowed pets to be directly integrated into the farm, the rabbits have become the boss of the farm.
I originally thought that this change would affect the sale of items like the "open-door chicken," "bald eagle," and "bear."
After all, these animals are all unlocked by paying, and it's clear that rabbits are more popular than them.
But in reality, these animals sold for a slightly higher price.
Because of the interaction between animals, the rabbit is the default to the highest level.
Therefore, there are some interesting Easter eggs between them and other animals.
Take, for example, the chicken kneeling there rubbing its legs.
Within their own TUTU user group, there seems to be a strong sense of patriotism expressed through indirect means.
It seems that the anger from nearly a century ago has been vented here.
Lu Ran never imagined that such an inconspicuous collaboration would later be of great help to him.
Zhou Mingzhe wasn't thinking too much about it; he was setting up his rabbit.
He poked the rabbit, and a dialog box popped up:
What do you want me to say today?
He thought for a moment, then typed:
Anyone who steals my vegetables, no matter how far away, will be punished.
Click to confirm.
The rabbit tilted its head and looked at him for three seconds, then hopped away.
"You seem to be really into this game, even if you don't play it?" Lu Ran said with a smile.
"It's all because of those people in our company who stole my vegetables." Zhou Mingzhe pushed up his glasses. "Especially that little guy with the small eyes in the testing department. Last night, he stole three of my ginseng fruits, and it was at four in the morning."
"You're still awake at four in the morning?"
"I finished writing the code and casually harvested some vegetables, only to find they'd been stolen." Zhou Mingzhe said expressionlessly, "So I also need to warn him."
Lu Ran suppressed a laugh and patted him on the shoulder: "Brother Zhou, they're from the testing department. Stealing your vegetables is their job."
"Then I'll apply to be transferred to the testing department as well."
"Dream on. You'd better hurry up and finish your code."
Lu Ran checked the backend data and found that since the "rabbit mimics speech" feature was launched, TUTU's daily active user curve has finally stopped its downward trend and has even rebounded slightly.
Most importantly, user retention rates on mobile devices have significantly improved.
Many users who were originally wavering between Weibo Farm and TUTU chose to stay because they couldn't bear to part with their rabbit that had learned to talk sassy nonsense.
"Mr. Lu," Xiao Yang from the operations team rushed over, holding a tablet, "the activity level in the TUTU Pet Community is rising again! Yesterday alone, there were 80,000 new posts, most of them sharing quotes from their own rabbits!"
Lu Ran took the tablet and flipped through it:
My rabbit will say, "The person who stole my vegetables isn't as good-looking as my owner." My rabbit is just honest.
[I taught him "Stealing vegetables is okay, but stealing hearts is not," and when my boyfriend saw it, he asked if I was implying something to him...]
There's something fishy about you two upstairs.
[I taught the poem "Today you steal my vegetables, tomorrow I'll steal your heart," and then the senior I had a crush on actually messaged me privately! He said he wanted to see my rabbit...]
[Holy crap! I learned it! I'm going to teach it right now!]
Lu Ran found it hilarious, never expecting that this setup would unintentionally lead to so many marriages.
Of course, this was something Lu Ran was happy to see. His "Happy Farm" was even a combination of the QQ Space message board and the farm from his previous life.
Lu Ran was even considering whether he should also set up a TUTU space.
After all, back in my school days, I relied entirely on secretly checking the social media updates of the girls I had crushes on to learn about them.
"By the way, how's the advertising from Baidu going?" Lu Ran thought of Baidu. Several days had passed; Baidu should have made some moves by now.
Xiao Yang pulled up another set of data: "The keyword optimization on Baidu has taken effect. Now, when you search for 'Happy Farm,' our link is the first result on the first page. When you search for 'planting vegetables game' or 'stealing vegetables game,' our link is also the first three results. We've also opened an official Baidu Tieba forum, which currently has 230,000 followers."
What about traffic conversion?
"Uh..." Xiao Yang hesitated for a moment, "The number of new users coming from Baidu is about 50,000 per day. It's not a lot, but it can basically offset the diversion of users from Weibo Farm."
Lu Ran nodded.
This result was roughly in line with his expectations.
Although Baidu is a giant, it is ultimately a search tool, not a social platform.
Users searching for "Happy Farm" might be looking for strategy guides or venting their frustrations; they might not necessarily want to play it.
Being able to stop the loss is already a pleasant surprise.
"Oh, right," Xiao Yang added, "Baidu also held an event on Tieba called 'Show Off Your Rabbit and Win Big Prizes,' with prizes including Baidu Cloud memberships and Baidu Cloud VIP. Apparently, quite a few people participated."
Lu Ran raised an eyebrow: "Was this event their idea or yours?"
"It was the people at Baidu who came up with this idea," Xiao Yang said. "They said, since we're all in this together now, it's not unreasonable for us to share resources."
"...Alright then." Lu Ran smiled. "Tell them to let us know in advance next time they have an event, and we can also promote it on TUTU simultaneously."
"Okay."
Xiao Yang ran off with his tablet in his arms.
The Weibo Farm thing has calmed down quite a bit lately.
I heard that the hype surrounding their "celebrity vegetable stealing" cooled down quickly. After Lin Weiwei's vegetable patch was completely emptied by fans, she never posted any updates about her farm again.
Zhang Xincheng's "love seeds" are still being planted, but fans have noticed that no matter how they plant them, they only end up with a few autographed photos, so they've gradually lost their enthusiasm.
Of course, the main reason is still—they don't have rabbits.
There's no rabbit that'll jump out in the middle of the night and spout nonsense.
There's no rabbit that rubs against your fingers while you're feeding it.
There's no rabbit that's sick and will make you frantically search for strategies in the middle of the night.
So what if there are 30 million users?
So what if there are 300 million users?
Without emotional connection, users are just flowing traffic.
Lu Ran remembered the question Zhou Mingzhe had asked him before: What are the uses of pets?
He can answer now.
The greatest benefit of pets is that they make users reluctant to leave.
...