EFB Chapter 61 Taking Down the Campus Shopping Website
Chapter 61 Taking Down the Campus Shopping Website
"JD Multimedia Network?" Huang Yiliang's expression was somewhat complicated.
"That's right, I checked. This bastard is called Liu Qiangdong. He used to sell 3C digital products in Zhongguancun with no more than 20 employees. Their website was only launched at the beginning of this year. Before that, they sold through online channels. Their offline store model is definitely a copy of ours."
As Li Erpang spoke, he swiftly opened the JD.com website.
The website is very simple, even rudimentary. If you didn't know it was a shopping website, Huang Yiliang would have thought it was a forum for exchanging products.
The website mainly sells computer DIY parts such as CPUs, memory, hard drives, graphics cards, and CD drives, as well as some VCDs. The product range is pitifully small, with only about 150 items. These products almost completely exclude female users.
Huang Yiliang could hardly imagine that this would become one of the best online shopping websites in the future.
"Have you ever used it?" Huang Yiliang asked.
"Of course, I deliberately bought several monitors, and the courier even broke one of them during delivery, so I refused to accept it on the spot."
"The idiot manager of this website even called to apologize to me, saying it was all their responsibility, and that I could get a 95% discount on all my purchases if I added his contact information. Do you think I'm short of that little bit of money?" Li Erpang cursed angrily.
"Did the manager say what his name was?" Huang Yiliang's expression was a little strange.
"Why should I remember Liu something?" Li Erpang looked at Huang Yiliang speechlessly.
Okay! It's confirmed, this guy gave Liu Qiangdong a good scolding.
"Where are his physical stores located?" Huang Yiliang asked curiously.
"Renmin University! That bastard graduated from Renmin University. He thinks I don't know about him opening a store in a dormitory building? We have students who work part-time at every school," Li Erpang sneered.
Huang Yiliang nodded knowingly. Renmin University also has a physical store for its campus shopping website, making it a clear competitor.
"The problem now is, how do we deal with him? We must not let others copy our business model." Li Erpang sat up straight seriously.
Huang Yiliang rubbed his temples. It was impossible to stop the replication of business models.
The campus shopping website is a joint-stock company, and its bank statements and tax status are subject to supervision by the tax bureau and the market supervision bureau. If you are willing to do so, it is not too difficult to calculate the approximate revenue of the campus shopping website.
This is undoubtedly a lucrative but untapped opportunity.
In fact, many big names in the investment world have already set their sights on this track.
"What did Liang Yuan say?" Huang Yiliang asked.
Liang Yuan was a professional manager hired by Huang Yiliang at a high salary.
"He sent someone to investigate the information of that Tokyo Multimedia, saying that although the store is small, it has a good reputation on various online forums, and he wanted to see if he could directly absorb the other company."
"What do you mean?" Huang Yiliang asked Li Erpang.
"I think it's completely unnecessary. There are over a hundred small companies in Zhongguancun alone that just create a website and sell goods online. If every single one of them did that, how would we possibly manage to take them all in?" Li Erpang firmly objected.
Huang Yiliang nodded. At this point, the online shopping website industry was still in its infancy, and JD.com had not shown any superiority over others.
"Brother Liang, I think we should speed up our expansion and try to take over all the universities in Beijing within the next two months," Li Erpang said excitedly.
Every store on the campus shopping website is currently profitable, and each additional branch adds another profit-generating machine.
Most importantly, when a campus shopping website opens a new store, apart from renting a store and hiring two full-time employees, the other fixed costs remain basically unchanged. In other words, the more stores there are, the lower the unit cost becomes.
"You want to increase your investment?" Huang Yiliang glanced at Li Erpang.
He knew that Li Erpang had always wanted to increase his shareholding through capital increases, which was absolutely unacceptable.
"I've already secured a super low-interest loan from the bank. All you need to do is sign the papers, and it'll be ten million, split into five installments, and will be in our company account within two months," Li Erpang said quickly.
Huang Yiliang took the loan documents from Li Erpang. It wasn't that he didn't accept loans, but companies like Internet, which didn't have many fixed assets, actually found it difficult to get loans from banks.
Li Erpang was able to borrow ten million, which is quite impressive. As for the 80% of the mortgage company's loan, Huang Yiliang only glanced at it before signing the papers without hesitation.
Li Erpang never expected Huang Yiliang to be so straightforward; he thought Brother Liang would be troubled by the matter of mortgaging the company.
"That's settled then. We'll have a meeting tomorrow to readjust the company's development pace," Huang Yiliang said, clapping his hands.
"No problem!" Li Erpang raised both hands in agreement.
He had unreserved admiration for Huang Yiliang's planning abilities.
"There's one more thing. When you're out there, give Liang Yuan some face. If you don't respect him, how can he manage his subordinates?" Huang Yiliang cursed.
Li Erpang was furious.
"Damn! He's tattling on me? I call him Manager Liang, I only call him Shorty Liang when nobody else is around!"
Huang Yiliang: "..."
"By the way, let Liang Yuan handle the JD.com shopping website matter. If we can absorb it, great; if not, then we'll fight it out," Huang Yiliang added after thinking for a moment.
"No problem!" Li Erpang actually felt there was no need to talk, but he couldn't disobey his boss's orders.
During its expansion, the campus shopping website clashed with many small supermarkets on campus, and Li Erpang had extensive experience in offline battles.
......
the other side.
Brother Qiangdong was unaware that trouble was brewing.
He had been looking for a solution that could balance offline pickup and express delivery, and then he suddenly heard from a guy on the forum about campus shopping websites.
This guy secretly followed and studied for more than half a month and found that this was simply the best solution he had been dreaming of. Each branch was equivalent to a courier delivery point. Not only could it promote the website, but it could also temporarily store customers' packages, with a coverage area of about three kilometers.
He's already thinking about which commercial district and office building to open JD.com's offline store.
The store at Renmin University was just an experiment for him, but the results were surprisingly good.
College students value cost-effectiveness, and products that are cheaper on JD.com than on campus shopping websites tend to sell very well.
A four-person research team from Tsinghua University has also developed their new shopping website.
They put a lot of thought into this project, making significant modifications to the campus shopping website and adding some of their own new ideas.
As for whether it works or not, no one knows without the test of the market, but it certainly looks impressive.
"If there are no objections, our 'College Student Shopping Website' will officially launch today."
"I only sell 3C digital products. The store is my dormitory. I go to Zhongguancun to pick up the goods when I receive pre-orders."
"We have only one goal: to take down the campus shopping website."
"Brother Xing, isn't this goal a bit too ambitious?"
"How can you call it a target if it's not big?"
"Does everyone have confidence?" Xing shouted loudly.
"Love isn't something you can just sell whenever you want..." A phone ringtone, seemingly out of nowhere, interrupted everyone's morale.