EFB Chapter 162, Step 1: Establish a foothold on the second line?
Chapter 162, Step 1: Establish a foothold on the second line?
Chapter 162 The First Step: Establishing a Firm Foothold on the Second Line?
A week passed quickly.
The departure team only provided confirmation after the group itself had already given them the information.
Wang Anyu was a regular guest for all three seasons, and Shen Jian was a guest star in the first episode.
Of course, this is just a formal list on the surface.
We will make necessary changes based on the data from each subsequent period.
The final roster for the first phase has not yet been officially announced.
We still need to wait for the final result.
However, now that we've received the announcement, nothing else really matters.
Just do your best.
"I guess Wang Hailong will likely invite several other celebrities competing for a spot during the first episode recording, and then select the most popular one from among them."
"Hmm, that's quite possible."
Inside the meeting room.
Yang Tianzhen led a meeting with everyone.
We're going to discuss the preparations and operational strategies to provide better support for Wang Anyu and Shen Jian after the recording of the third season of "Departure".
So, besides Wang Anyu's team, Shen Jian's, Liang Mu, and Lin Youyou were also present.
After obtaining an A-level visa, the level of the notification resources is upgraded, and naturally, the preparation work also needs to be upgraded.
Before, I could just be casual and it wouldn't matter, but not anymore.
The artist's performance during recording, the level of publicity, the theme of their marketing, and timely public relations all need to be prepared at all times.
After all, top-tier variety shows are no small matter.
A slight misstep could generate a lot of attention and discussion.
If it's good, fine, but if it's bad and not dealt with in time, a year's worth of persona marketing might be wasted.
Yang Tianzhen had already learned her lesson from Zhou Yutong.
The problem was that we failed to strictly control his performance in "Youth Over Flowers".
At first, nobody took it seriously.
What followed was the disastrous incident of a passerby falling off a cliff.
So since then, Yang Tianzhen has been very strict about this aspect, especially for artists who have signed with the company and are in their rising phase.
Of course, this excludes a certain beast who causes cardiovascular and cerebrovascular diseases every day.
"We don't need to worry about who the production team chooses first, it won't affect Wang Anyu, so let's just continue with the style of the previous two seasons. However, please be mindful of public opinion and don't let those gossip paparazzi make a fuss. Our focus should be on marketing Brother Wang's likable persona."
"Okay, Mr. Yang."
After Yang Tianzhen finished speaking, the people below began to take notes.
Lin Youyou, standing nearby, spoke up: "President Yang, what should we focus on with Shen Jian? Also, how should we let him showcase his personal strengths during the first episode recording?"
"he----"
Thinking of Shen Jian's unique characteristics, Yang Tianzhen's lips twitched slightly.
To be honest, even now she's still a little unsure.
When we first signed him, we didn't have high expectations, but his stand-up comedy and comedian career became quite popular.
Most importantly, it's very difficult to predict this person.
Moreover, based on past experience, it is best not to give him any instructions, otherwise there is a 100% certainty that he will veer off course.
a long time.
Yang Tianzhen said seriously, "Just let him act like a normal person."
"6
"What kind of talk is that, Sister Yang?"
in the office.
Shen Jian looked at Liang Mu, Lin Youyou, and the others with a defiant expression: "What's wrong with me?"
"Can you get off my lap first?" Liang Mu asked expressionlessly.
Lin Youyou:
Zhang Shan: "————"
Li Si: "Oh, okay." Shen Jian stood up and then declared righteously, "In short, I need a reasonable explanation!"
"There's not much to explain. You can't be considered a big name right now, so before that, our primary goal is to help you establish yourself as a second-tier celebrity through variety shows."
There is actually no strict standard for distinguishing between first-tier, second-tier, and third-tier artists in the Chinese entertainment industry.
However, the industry evaluates performance based on a comprehensive set of factors, including achievements, commercial value, industry influence, and national popularity. It's a system that doesn't rely on a single set of criteria.
.
.
There are written, unspoken rules, and one's status can change depending on their works and public opinion.
Shen Jian had just debuted six months ago.
You don't need to know these things; just try to get on camera and generate buzz.
But if he wants to continue moving up the ladder, he needs to face up to his position in the Chinese entertainment industry.
"Ah Liang, why can't we just jump straight to the front line?"
Liangmu shook his head helplessly.
The so-called A-list celebrities are the top tier of celebrities in the Chinese entertainment industry.
The core principles are: being able to support the overall market, delivering solid results, and having high public recognition.
In the film industry, top-tier actors either have a single film grossing over 30 billion yuan or a cumulative box office exceeding 50 billion yuan. Shen Teng is a typical example; with him around, investors have the confidence to invest money.
The top tier in the TV drama industry consists of true "benchmarks" for carrying a show, such as early representatives like Sun Li and Hu Ge. The dramas they starred in generally had a low threshold for both viewership and critical acclaim, and occasionally they could win some prestigious awards such as the Feitian Award, the Golden Rooster Award, and the Magnolia Award.
Moreover, top-tier celebrities have maximum commercial value, with annual endorsement fees of at least 2000 million yuan. They hold one or two international brand endorsements, consistently trend on social media, and maintain a clean public image and positive public opinion. Even if their popularity drops slightly, they can still maintain their top-tier status based on their achievements.
Simply put, top-tier celebrities are those who have box office appeal and viewership ratings, and who attract investment from the production side. As long as they act, there's no worry about finding people to fund the production.
Second-tier artists, especially in the current era, are the type who are steady, capable, and have both national recognition and resources, but they are just one step away from reaching the top.
These types of celebrities usually have experience playing supporting roles in more than three hit dramas. Zhang Ruoyun is a typical example. He has gained fans by playing solid roles and has a high level of popularity.
There are also clear tiers for the film and television remuneration and endorsement fees of second-tier artists.
Film salaries range from 300 million to 1000 million yuan per film, and annual endorsement fees range from 200 million to 800 million yuan. Their exposure relies more on their works. They don't dominate the trending topics for years, but as long as a new work is released, they can quickly attract attention. They also have high industry recognition and are core actors in mainstream works. For example, Zhang Yi and Mao Xiaotong have established themselves as second-tier actors by consistently producing works.
As for third-tier artists, they have distinctive characteristics and recognition, but their overall appeal and national popularity are limited.
Third-tier celebrities earn between 50 and 200 million yuan annually for endorsements. Their exposure is limited, so they either rely on social media to maintain their popularity or on variety shows and web dramas to boost their presence. They have a fixed fan base, but their public image is far less widespread than that of first- or second-tier celebrities.
However, these types of stars are highly adaptable; once they release a hit work, they can easily rise to stardom.
"Currently, the standards and criteria for first, second, and third tiers in the Chinese entertainment industry are roughly like this."
In fact, based on our own assessment, you are currently somewhere between a third-tier and a second-tier city. In terms of earning money through endorsements, you have already reached the threshold of the second-tier city.
So the next step is to participate in top variety shows to expand your reach, and then choose the right time to select works that can become hits, thus establishing yourself as a second-tier star.
Shen Jian listened to the explanation.
In fact, he understands many of these things.
Liangmu simply provided specific quantifications.
The goal became clearer.
"In the end, the first, second and third tiers of the Chinese entertainment industry are never just black and white numbers, but a reflection of comprehensive strength. Traffic can bring temporary popularity, but what can support an artist's long-term status is always the performance of their works and their strength."
Performances on variety shows are also a form of work. A reality show must first be authentic, and only then can it be considered entertaining. Therefore, I only have one requirement for you.
Shen Jian: "What?"
Yoshiki: "Keep your authenticity in check!"
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