EFB Chapter 101 I want 4% of your company!
Chapter 101 I want 4% of your company!
"Hongyun Music member play count: 5417 million; currently ranked TOP3 on the New Song Chart and TOP8 on the Popular Music Chart..."
"Kugou Music member play count: 2618 million..."
"1.6 million plays by Tencent Music members, ranked in the top 5 of the new song chart, and in the top 7 of the hot song chart..."
"Soda Music has 3.1 million plays..."
"We are in talks to license a game..."
"Two companies have contacted us, wanting to sign us for merchandise development related to this song, one for figurines and one for clothing..."
"I'm going to Shanghai tomorrow to attend two promotional events and have arranged to meet with several companies on-site."
"Since 'Towards the Clouds' is signed with Hongyun Music, we don't need to worry too much about its operation and promotion. However, I plan to discuss the settlement period again, and I have already made an appointment with Mr. Liu from Hongyun."
Chengdu, Shenmo Studio.
Currently, it's just him and Gu Qingqing in their studio.
As the year draws to a close, many people resign or leave their jobs. They only post job openings online and occasionally invite two or three people to come for interviews, so the workload isn't too heavy.
Gu Qingqing was organizing the data from this period of time. The song "Rakshasa Mirage" alone has already generated nearly a million yuan in profit.
Of course, after deducting costs, only about 600,000 to 700,000 are left.
The main problem is that the copyrights, which generate the majority of revenue, haven't been sold yet.
For the song "Rakshasa Mirage," they have chosen to focus on soft drinks and supplement it with promotion through multiple channels.
The reason why Tencent Music, which has a larger music audience, was not chosen is because its advantage lies in live streaming traffic. Soda Music can naturally leverage its own traffic advantage, making it more suitable for promoting this song.
"I've already spoken with Boss Zhi about the soda. There will be a group of music bloggers promoting it later. You can coordinate with those bloggers."
"We aim to break into the platform's 'Popular BGM' list within the next two weeks."
"OK."
Gu Qingqing's eyes shone.
As one of the first music studios signed by Soda Music, they received exponential support.
The main reason is that "Rakshasa Mirage" performed well.
"We can't let our guard down when it comes to ranking on the platform. I'll allocate another 500,000 yuan to work with the short video platform to boost traffic."
"In addition, we can't put all our hopes on soda music for derivative videos. We also need to put in our own efforts. You can contact a group of cultural bloggers to create derivative interpretations of the song 'Rakshasa Mirage.' I will also contribute 300,000 yuan to this part."
"Great job! Boss is awesome!"
Gu Qingqing was worried about not having enough funds and was thinking about how to ask Shen Mo for money, but she didn't expect that he had already considered her needs.
After all, even a skilled cook can't cook without rice.
Publicity and promotion are simply about spending money wisely, provided you have the money!
Shen Mo essentially reinvested the money he had earned from "Rakshasa Mirage" back into the project.
The revenue sharing for "To the Clouds" is distributed quarterly. For "Rakshasa Sea City," since the operation is done in-house, the platform settles accounts the following month. However, this is only in theory; usually, revenue sharing only occurs every two or three months.
Having gotten used to live streaming, I feel somewhat helpless about the music business, where the payback period can easily take several months.
After finishing her meeting with Shen Mo, Gu Qingqing immediately switched to busy mode.
Her current role is more like that of an executive agent.
"We still need to hire more people!"
Five million is indeed enough for a family.
However, when it comes to career development, it is far from enough, and can even be described as a drop in the ocean.
The surgery on New Year's Eve was a success. My father's surgery was a success, and he has now entered the recovery phase.
With caregivers at the hospital, my mother isn't as tired every day, and she smiles more often.
Shen Xue, that girl, will be on vacation soon, so she can come to the studio to help out.
Everything is moving in a positive direction.
After checking the time and quickly tidying up, I left the studio.
Ronghehui.
More than a month had passed since they last met, and Liu Qing looked noticeably haggard, with a hint of fatigue in her eyes.
"That's the situation. Currently, major platforms don't have many slots available for vertical short dramas. If we want to wait, we'll have to wait another three months."
"Now we can only save ourselves by pooling our wisdom and efforts."
"Shen Mo, you know a lot of people on Douyin, do you have any ideas?"
Zhu Manli had been paying close attention to Shen Mo's situation.
Whether it's live streaming or music.
Liu Qing has only truly realized how difficult this industry is after running around to various channels recently.
In this line of work, everyone has some connections.
Your company has directors, while others have distributors, or even shareholders in their own platforms. How can you compare?
If I had known, I would have brought in an investor from the beginning.
After finishing the post-production work, the distribution channels remained unresolved, so we had to hold a meeting to brainstorm solutions.
She was so busy that she almost forgot about Shen Mo, and that's when Zhu Manli brought him up again.
A streamer with millions of followers...
Emerging singer-songwriter...
When she first heard it, she assumed that Zhu Manli and the other person had gotten together and that she was desperately trying to promote the other person.
Who would have thought that once Zhu Manli spoke, everyone would know?
Haha! How embarrassing!
Shen Mo did not respond immediately to Zhu Manli's question.
He understood what the other person meant.
Douyin has always been looking to enter the long-form video market. At the very beginning of the pandemic, it spent a fortune to buy a Lunar New Year film from Xu Guangtou and offered it to the entire nation for free, which demonstrated its determination.
Nowadays, short dramas have an inherent advantage in using Douyin (TikTok).
However, the short dramas on Douyin are mainly in the form of short videos, and the output-to-view ratio is too low.
Therefore, the main battleground for short dramas is still video platforms like Tencent Video.
After learning about Liu Qing's situation, a bold idea began to emerge.
"Does Director Liu have any thoughts?"
He didn't answer directly, but instead looked at Liu Qing.
To put it bluntly, Liu Qing's situation is that of a second-generation entrepreneur.
He originally thought that with his connections, he could definitely make it in this industry, so he staked all his money and dignity on it.
Who would have thought that this industry would deliver such a devastating blow to her?
If it were a TV series, perhaps the other party's family wouldn't be considered a problem.
But it happens to be a short drama, specifically a vertical short drama that hasn't yet been tested by the market.
To put it bluntly, Liu Qing is using the concepts of traditional drama to create short dramas.
"If it's not available on platforms like iQiyi, Youku, and Tencent Video, Douyin is currently the best option."
Liu Qing's expression turned somber.
Having understood the other party's thoughts, Shen Mo slowly dropped his bombshell.
"I can help you with this, but I have an idea."
"you say!"
Liu Qing sat up straight, and her gaze toward Shen Mo became serious.
The other person has changed so much since our first meeting.
It was so great that she had even thought it was her imagination until Shen Mo said those words, and then she was certain.
It's not an illusion!
"I want 40% of Director Liu's company!"
"What!" Zhu Manli and Liu Qing were both shocked.
They couldn't believe their ears when they heard, "You asked me for a favor, and you want my company."
"Of course, the reason I want 40% is definitely not just because of this show. I am optimistic about the short drama market."
"Give me 40%, and you can entrust me with the distribution of the short dramas in the future."
……